50 years of Hello Kitty IP, from coin purses to metaverse cafés
Shutterstock/Deman
On the 50th anniversary of Hello Kitty, WTR looks back at five decades of brand licensing agreements and trademark filing data for parent company Sanrio.
To read more
Register for free for limited access
Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Register now
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Subscribe now
Already have access? Login below
