Industry: Automobiles, auto parts and retailers

EUIPO: third-party second-hand sale of Testarossa automobiles does not constitute genuine trademark use

Ferrari SpA has been dealt a major blow in these long-running cancellation proceedings, with the Fifth Board of Appeal of the EUIPO cancelling the mark TESTAROSSA for “automobiles”.

06 October 2023

How Porsche is forging its own path, with sustainability key to its strategy

A year after it was placed on the stock exchange, Porsche promises to stay “one step ahead” of the luxury motor market by strengthening its position in software and battery technology, and focusing on sustainability.

03 October 2023

Volkswagen successful on appeal in VOLKSWERKSTATT dispute

The court notably found that the services in Classes 37 and 39 covered by the VOLKSWERKSTATT mark were similar to the Class 12 goods covered by Volkswagen’s mark.

21 September 2023

Why sound marks could unlock new branding opportunities for electric vehicles

A rejected Porsche mark hints to alternative trademark routes for electric vehicle brands.

18 September 2023

District court rules in favour of Tesla against second-hand car dealer

The court paid particular attention to the circumstances indicating the defendant’s bad faith.

13 September 2023

EUIPO refuses to register Porsche’s sound mark

In a blow to German car manufacturer Porsche, the EUIPO has found that an electronic sound sequence representing the rapid acceleration of an engine was not registrable as a sound mark.

07 September 2023

IP owners and e-commerce platforms team up against counterfeiters in Southeast Asia

Participating platforms in new initiative are AliExpress, Carousell, Lazada, Tencent, TikTok and Tokopedia.

09 September 2022

Brand Tracker: January-April 2022

Featured in Brand trademark tracker

Filing activity is continuing to decline among 25 of the world’s leading corporations, according to the latest WTR Brand Tracker data.

15 June 2022

Use it or lose it: inside EHang’s brand protection strategy

Chinese autonomous aerial vehicles maker EHang explains why it set up an IP department and offers other start-ups lessons from its brand protection strategy.

13 May 2022

Crisis management: increasing recalls put strain on consumer products and auto industry

Consumer products and auto brands will have to reassess their crisis management strategy to prevent reputational damage in the face of increased product recalls.

29 November 2021