Industry: Automobiles, auto parts and retailers

How Ford is redefining itself – starting with legacy trademarks

Evolving industries and a renewed brand focus require a new way of navigating trademark issues, reveals Ford chief trademark counsel Sharon Sorkin.

08 September 2021

Starting afresh: the new face of Ford trademarks

Chief trademark counsel Sharon Sorkin reveals how she has been realigning legal with Ford’s renewed brand priorities in her first two years on the job.

07 September 2021

European and consumer brands dominate Clarivate’s first-ever best-protected brands list

Clarivate has published its first Top 100 Best Protected Global Brands Report, revealing that almost half of the world’s best-protected global brands are headquartered in Europe, while more than half are consumer brands.

26 May 2021