Organisation: Brand Finance

World’s most valuable sports brands – from NFL to IPL

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Target leads the pack as energy brand stock values rise: WTR Brand Elite analysis

The WTR Brand Elite indices increased two points in March, once again closing out the month at its highest level since we started tracking the data in January 2018.

29 April 2024

Revealed: agent networks of the world’s most valuable brands

We reveal the law firms filing the most trademarks on behalf of the likes of Amazon, Apple, Google and Facebook.

11 April 2024

Inside the filing behaviour of the world’s most valuable brands

We examine the application activity of the companies behind the 10 most valuable brands in the world, ahead of fresh data analysis revealing the law firm partners filing on their behalf.

10 April 2024

AI efforts continue to drive tech stock as Dell registers significant value increase: WTR Brand Elite analysis

The WTR Brand Elite indices increased eight points in February, with the tech and fashion industries experiencing significant uplift.

03 April 2024

Volkswagen partly successful in VOLTWAGEN opposition

The decision emphasises once again that the requirements for proof of use of an EU trademark are very high.

11 March 2024

Microsoft could boost brand value by billions through improved ESG marketing, Brand Finance estimates

Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.

05 March 2024

China rises in soft power rankings; Gulf states cultivate influence

Brand Finance has released its 2024 Global Soft Power Index, which tracks the global perception of nation brands.

01 March 2024

Netflix and Meta stock soar, while tech brands ride AI to success: WTR Brand Elite analysis

The WTR Brand Elite indices closed out January at its highest level since we started tracking the data in January 2018. A number of companies also hit six-year highs, including some big hitters in the technology space.

26 February 2024

Yili Group VP reveals how IP strategy ensures smooth business operations

Vice president Zhanyou Zhu explains the principles behind the IP strategy at China’s biggest dairy company.

23 February 2024