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WTR celebrates summer of sport with new Sports Brand Playbook

WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

From the archive: protecting the Olympic brand

Latest content

The Smiley Company offers a case study on how to raise IP awareness with a simple brand

In this week’s opinion column, CITMA vice president Kelly Saliger draws on the history of the Smiley Company to demonstrate how simple case studies can help to raise IP awareness.

02 March 2024

Court of Appeal rules that easyGroup suffered damage in Easy Live Auction dispute

The decision shows that the ‘damage’ element of the passing-off test can be satisfied where the claimant has an existing or prospective licensing business.

13 February 2024

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