Topic: Brand valuation

Latest content

WeChat reputation triumphs against tough economic conditions

The popular messaging service has been crowned the world’s strongest brand despite a drop in value this year, as Chinese brands come to dominate the top of the rankings.

19 January 2024

Apple smashes records to exceed half a trillion dollars in brand value

After an incredible 74% increase in value, Apple has reclaimed its title as the world’s most valuable brand.

17 January 2024

“Enhancing accessibility and credibility”: Korean office expands on ambitious IP financing plans

In an interview with WTR, the Korean IP Office confirms that it plans to “lay the groundwork” for brand-backed financing, as it expands Korea's current IP valuation offering.

08 January 2024

Virgin wins brand reputation dispute in Commercial Court

The decision highlights the importance of ensuring that key terms, especially those allowing unilateral termination, are defined in trademark licence agreements.

23 November 2023

Apple remains world’s most intangible company as tech giants surge

Annual report reveals resurgence in global intangible value, with top tech companies boasting the largest gains.

02 November 2023

PETRONAS named most valuable ASEAN brand, but banking industry steals the show

Brand Finance’s first ASEAN rankings reveal the most valuable brands in the region.

18 October 2023

Top 50 luxury and premium brands worldwide

Featured in WTR Special Report Q3 2023: Safeguarding style: an examination of brand protection in the fashion and luxury industry

04 October 2023

Fast-fashion houses suffer decline in brand value, while luxury and sporting brands see growth

Brand Finance’s latest report provides some insight into how big-name apparel brands are faring in the face of global inflation, economic uncertainty and environmentally conscious consumers.

21 September 2023

Singapore launches world’s first intangibles disclosure framework

The first-of-its-kind framework enables businesses to disclose their intangible assets systematically and comprehensively, but will require a “collective effort from private-public partnerships”.

11 September 2023

How to make IP-based lending mainstream

Martin Brassell, co-founder and CEO of Inngot, argues the need to deliver reliable, comparable and affordable IP valuations to make IP-based lending mainstream, in this week’s guest opinion column.

02 September 2023

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