Topic: Brand valuation

Latest content

KPMG lays off IP consulting group experts

The Big Four tax and advisory firm laid off a small group of IP experts in its second round of cuts this year, citing poor economic conditions.

01 September 2023

From Twitter to X: Elon Musk faces major trademark challenges following sudden rebrand

Twitter has officially rebranded as X, with Elon Musk making the unprecedented decision to abandon a multi-billion-dollar brand –  so where does the company go from here?

25 July 2023

Innovation at the EUIPO: spotlight on value-add tools and services

In the third and final part of exclusive insights from the EUIPO, the agency shares information on some of the cutting-edge services it offers.

24 July 2023

Are you missing out on millions of dollars in brand value?

Better sustainability messaging could be the key to unlocking millions – if not billions – of dollars in brand value.

22 July 2023

Asia-Pacific brands grow in value

Featured in WTR Special Report Q2 2023: Spotlight on Asia-Pacific: A guide to strategically navigating the evolving landscape

04 July 2023

“Progress is being made everywhere”: WIPO pledges increased focus on gender, youth and IP financing

WIPO senior executive Edward Kwakwa has revealed that the organisation is on a journey to create “a balanced, inclusive system of IP that benefits everyone, everywhere”.

30 June 2023

Batman logo win; €87 million Europol bust; Manchester City most valuable football brand – news digest

In our latest round-up, we look at the US Supreme Court agreeing to hear the TRUMP TOO SMALL case, the CEO of multiple companies pleading guilty to a Cisco counterfeiting operation, and much more.

09 June 2023

Future Annual Meeting locations revealed, Digital Danny and calls to action: takeaways from the INTA Annual Meeting opening ceremony

The 2023 INTA Annual Meeting has been officially opened by 2023 president Jomarie Fredericks. We present some important takeaways from the opening addresses.

17 May 2023

Demystifying IP valuation; influencer tips from Pepsico; fakes on Bugis Street – INTA 2023 day one report

Here is what caught our attention on arrival and throughout Tuesday’s first full day of proceedings at INTA’s 2023 Annual Meeting Live+ in Singapore.

17 May 2023

From trademarks to trade secrets: how the brand professional role is evolving

Industry leaders point to an evolution in the role of the brand professional in a preview of our upcoming Trademark Elite Panels report.

04 February 2023

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