Brands from the frontlineThe rollercoaster of pharmaceutical mark development

Trademark clearance is a thanklessbusiness: after spending hours preparingor reviewing search reports and opinions,the only satisfaction the trademarkcounsel often has that the mark was theright choice is if no objection is raisedor lawsuit filed against the mark andhe or she never hears about the markagain. This is true of all trademarks,but even more so of pharmaceuticalmarks, for which clearance involvesextra steps and hurdles