Brendan Loy

Associate, Bird & Bird LLP

am an associate in our IP group, based in Singapore. I advise on a broad spectrum of IP matters, with a focus on IP disputes and commercialisation.

We live in an increasingly technology-centric world that constantly invites businesses to innovate and stretch the limits of what is possible. I believe that intellectual property, harnessed effectively, can be one of the key drivers of a company’s growth strategy in this climate of innovation.

Contentious work is a core area of my practice, and I have been involved in litigation and oppositions both in Singapore and overseas, as well as domain name disputes. I am also involved in IP enforcement work with experience assisting clients in their anti-counterfeiting strategy and prosecuting IP infringers.

I also have experience in portfolio management, IP audits and due diligence, and I often work with clients to effectively commercialise their IP through licensing, assignment, co-branding and talent endorsement agreements.

As part of our firm’s global practice, much of my work involves coordinating and assisting clients in forming a multi-jurisdictional perspective on the issues that they encounter. This allows us to add crucial value to the formulation of our clients’ commercial strategy and nuance to their decision-making processes.

My clients come from a diverse spectrum of fields from the technology and life sciences spaces to the media and retail sectors. I strive to build long-lasting relationships with clients and to better understand their concerns, so that I can give cost-effective, sensible and commercially minded advice.