BSkyB successful on appeal in NOW case

In Starbucks (HK) Limited v British Sky Broadcasting Group Plc ([2013] EWCA Civ 1465) the Court of Appeal of England and Wales upheld a High Court decision finding that the CTM NOW, owned by Starbucks (HK) Limited – a Hong Kongbased media group unrelated to the coffee shop chain – was invalid, and that Starbuckshad no goodwill in the United Kingdom that would give it the right to prevent BSkyB from using the name NOW TV in relation to its internet protocol television service.