BUDWEISER dispute clarifies concept of acquiescence

BUDWEISER dispute clarifies concept of acquiescence

In Budejovicky Budvar, narodni podnik v Anheuser-Busch Inc (Case C-482/09), the ECJ has ruled that Anheuser-Busch must continue to share the BUDWEISER trademark with Budejovický Budvar when marketing its products in the United Kingdom.

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