Law: E-Commerce Law 2018 (China)

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

While China’s E-Commerce Law has clarified platform and e-commerce operators’ legal obligations in the fight against counterfeiting, how to determine whether these responsibilities are being fulfilled remains unclear. Therefore, rights holders must be proactive in monitoring potential infringers to prevent them capitalising on their brand image.

24 June 2024

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2023

Factors including the economic downturn, growth of online marketplaces and direct sales to consumers challenge existing anti-counterfeiting measures and make it easier for counterfeiters to target consumers directly.

03 October 2023

Featured in Inside China’s IP Market: a Guide 2024

Consumers have grown accustomed to purchasing goods and services through various online channels, and these new e-commerce models have made IP rights infringement even more widespread. This is presenting fresh challenges in brand protection, evidence collection, enforcement models and legal applications.

27 September 2023