eBay launches authentication programme

eBay has announced the launch of a new authentication programme designed to “boost consumer confidence” and improve its current system for tackling counterfeit goods.

The new programme, called eBay Authenticate, will give eBay users – both buyers and sellers – the option of having their products verified by a network of professional authenticators. At launch, the service will allow sellers in specific product categories – including high-end handbags and shoes – to opt in to the authentication programme for an as-yet unspecified fee. Listings of sellers which sign up to the service will bear a prominent message informing potential buyers that the item in question will be professionally authenticated before delivery. If the product fails inspection, eBay will refund the buyer twice the cost of the original purchase price.

This is the first time that a major online marketplace has offered an authentication service to users in this way. Leading the initiative is Laura Chambers, vice president of eBay consumer selling, who commented: “For buyers, the service adds another layer of trust to allow them to shop confidently.”