ECJ clarifies position on use of mark in different form

ECJ clarifies position on use of mark in different form

The Court of Justice of theEuropean Union (ECJ) hasconfirmed that use of atrademark in a form that isdifferent from the mark asregistered is sufficient to provegenuine use if the differingelements do not alter thedistinctive character of themark, even if that mark itself isregistered.

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