Organisation: FIFA

From in-house leadership to private practice: former AB InBev, FIFA veterans share advice for navigating career change

Two former in-house leaders from AB InBev and FIFA talk to WTR about their recent moves to law firm practices – including what spurred such significant career changes.

04 April 2024

China rises in soft power rankings; Gulf states cultivate influence

Brand Finance has released its 2024 Global Soft Power Index, which tracks the global perception of nation brands.

01 March 2024

South African trademark filings show increasing foreign interest in a region ruled by domestic companies

Trademark filing data reveals significant foreign interest and localised exports, with an unusual top filer last year.

29 November 2023

Major crackdown on informal vendors of adidas football jerseys

The authorities have recently carried out several actions against street vendors of fake adidas jerseys, with one taking place outside the National Stadium only a few hours before the beginning of a FIFA World Cup qualifier match.

28 September 2023

“We are very lucky” – how Manchester United became champions of brand protection

Inside the “fortunate” trademark team that enforces the massive trademark portfolio of football giant Manchester United.

27 July 2023

Manchester United crowned trademark world champions, as Erling Haaland obtains first marks

Manchester United continues to hold the biggest trademark portfolio in world football, followed by Tottenham Hotspur, FC Barcelona and Real Madrid, new research from WTR reveals.

15 May 2023

In-house lawyers lend their support to Brand Action event in Singapore

Three in-house lawyers from Nestlé, Ferrero and FIFA have been busy spreading the word about Brand Action's fundraising event in Singapore. The event will be an important opportunity for trademark practitioners to make a positive impact, strengthen relationships internationally and showcase their commitment to important causes, they tell WTR.

05 May 2023

UK soft power “sails through” political turmoil, Ukraine gains influence

Brand Finance has released its 2023 Global Soft Power Index, which tracks the global perception of nation brands.

06 March 2023

The global challenge of fighting World Cup counterfeits – exclusive insights from the UKIPO

The UK Intellectual Property Office expands on ongoing anti-counterfeiting efforts during the 2022 FIFA World Cup – and what brand owners can do to help.

16 December 2022

BrewDog World Cup campaign suffers backlash – but that may play into the brand

UK brewing company BrewDog has launched a campaign positioning itself as an ‘anti-sponsor’ of the upcoming FIFA World Cup. This week’s Saturday opinion looks at the messaging and why the resulting backlash was a risk worth taking.

12 November 2022

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