Final blow for AB InBev’s BUDWEISER trademark

Anheuser-Busch InBev hasfailed in its 14-year effort toregister its famous BUDWEISERmark as a Communitytrademark (CTM) in theEuropean Union. The Court ofJustice of the European Union(ECJ) ruled on July 29 thatBudejovický Budvar’s earlierrights in Germany and Austriawere sufficient to show genuineuse of the mark in theCommunity and couldtherefore block AB InBev’sapplication.