Organisation: General Motors

WTR Brand Elite analysis: August 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

23 September 2021

How Ford is redefining itself – starting with legacy trademarks

Evolving industries and a renewed brand focus require a new way of navigating trademark issues, reveals Ford chief trademark counsel Sharon Sorkin.

08 September 2021

“It’s ok to change your mind”: five features of an authentic brand

Eric Yaverbaum, CEO of Ericho Communications, explains how brands can stay true to themselves, even when their core values change.

03 August 2021

WTR Brand Elite analysis: March 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

26 April 2021

WTR Brand Elite analysis: January 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

17 February 2021

In Trump’s Twitter crosshairs: study reveals the long-lasting impact for brands

A new study reveals how the brand perception and purchasing intent of both Democrat and Republican consumers are impacted by the tweets of US President Donald Trump.

02 September 2020

The protection of unregistered well-known marks by the EU courts under Article 6bis of the Paris Convention

This decision of the EU General Court in invalidity proceedings gives a useful overview of the differences between the scope of protection of unregistered well-known trademarks on the one hand, and registered well-known trademarks on the other.

01 September 2020

WTR Brand Elite analysis: June 2020

Featured in Stock market performance

Analysis of the stock market performance of the WTR Brand Elite – a composite index of some of the world’s top brand-focused companies – since the start of 2018 paints a largely positive picture.

23 July 2020

Why the brand bubble could be about to burst

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash.

06 April 2020

Key brand protection takeaways from the all-virtual ICANN 67 meeting

ICANN 67 took place from 7 to 12 March 2020 as the first all-virtual public ICANN meeting, and in this exclusive guest post, Brian J Winterfeldt, principal of the Winterfeldt IP Group, provides an update on everything brand owners need to know.

18 March 2020

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