Organisation: Hitachi

AI remains key as tech brand stock values soar: WTR Brand Elite analysis

Apple was the standout stock market performer through May, with technology brands posting strong results. 

02 July 2024

Starbucks bets on brand as company looks to future: WTR Brand Elite analysis

The WTR Brand Elite indices fell six points in April. This was accompanied by mixed performances across major stock markets.

03 June 2024

Chinese copyright ruling on AI-generated images leads to fallout overseas

IP commentators are concerned about the global impact of a Chinese court ruling that AI-generated images with sufficient human contribution can be copyright-protected.

15 December 2023

Hitachi unsuccessful in HITASI opposition

The JPO found that it was unlikely that the relevant consumers would believe that goods bearing the mark HITASI originated from Hitachi Ltd, even though HITACHI is a famous trademark.

22 November 2023

WTR Brand Elite analysis: June 2023

Featured in Stock market performance

The WTR Brand Elite rose seven points through June, hitting its highest value since 1 February 2022.

18 July 2023

Tracking brands on the stock market

Featured in Special Report 2021 Q3: Managing the brand balance sheet

The WTR Brand Elite project follows the stock performance of brand-focused companies, shedding light on possible links between brand innovation and investment, and financial success.

30 September 2021

WTR Brand Elite analysis: May 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

28 June 2021

WTR Brand Elite analysis: February 2021

Featured in Stock market performance

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

18 March 2021

Five years on: the current state of non-traditional marks in Japan

Half a decade after the law was changed to allow the registration of non-traditional marks, application numbers have dropped dramatically. A breakdown of the figures and exclusive insight from representatives of the Japan Patent Office provide clues as to the future of such marks in the country.

04 January 2021

Colour trademarks in Japan: Hitachi decision highlights obstacles for brands

A recent decision at the Japan IP High Court has shone a spotlight on the difficulty of obtaining registered trademark protection for non-traditional marks in Japan.

27 July 2020

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