“This is how you screw up your reputation”: Sony trademark fallout highlights challenge of online backlashes

A trademark filing by Sony for the term LET’S PLAY has caused a storm of negative PR for the tech giant. One prominent trademark attorney, who is usually a staunch defender of trademarks in the face of public backlashes, tells World Trademark Review that this is one example that he cannot defend. The angry reaction highlights the reputational challenges that can be faced when a passionate online community is stirred into action.