IKEA: flat-pack fantastic
Defending a multibillion-dollar global brand in theonline age is no easy task. IKEA trademark managerCecilia Emanuelson reveals how consistency andtenacity are the keys to success, Swedish style
Download
-
-
News & Analysis
-
-
- Categories
- News & Analysis
- Legal Updates
- Long Reads
- Opinion
-
-
- Reports
- Data & Tools
-
Rankings
-
-
- WTR 1000
- Introduction
- All firms
- All individuals
-
- WTR 300
- Introduction
- Individual rankings
-
- Law firm leaders
- EUIPO Filing Elite
- The Global IP Awards
- WTR Global Leaders
-
- WTR Analytics
- WTR 1000 Analytics
-
-
-
Insight
-
-
- Insight
- Guides
- Reviews
- Market Insight
-
-
-
Events
-
-
- Events
- WTR Events
- Diary
-
-
-
- Login | Register