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WTR celebrates summer of sport with new Sports Brand Playbook

WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.

Defending Liverpool FC off the pitch: in-house insights on brand protection

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

Latest content

An inside look at Lego’s Latin American brand protection operations

In June 2019 Arturo Ishbak Martínez joined Lego Group to become its first senior counsel for Latin America. One year on, he sits down with WTR to provide insight into the company’s brand protection approach.

04 June 2020

Leading a team through mandatory work from home: the Facebook experience

In this exclusive guest post Mike Yaghmai, Facebook’s head of brands and marketing legal, explains how the brand team responded to the ‘new normal’ of remote working and offers leadership tips for those managing though the current coronavirus climate.

14 May 2020

Preparing for the new normal: industry experts on how trademark practice is adapting in the covid-19 era

WTR convened a small panel of trademark experts to dig deeper into the changes that practices are likely to experience in the medium to longer term.

13 May 2020

A new normal: trademark community on life during and after the coronavirus pandemic – exclusive survey results

New research from WTR reveals the brand protection challenges being faced by trademark professionals during the covid-19 crisis, finding practitioners facing significant salary cuts, increased infringement and the spectre of budgets being slashed.

12 May 2020

Inside Treasury Wine Estates’ 10-year battle to register its Penfolds mark in China

WTR speaks to Treasury Wine Estates’ global director of intellectual property to get the inside track on how the company prevailed in a decade-long trademark squatting case.

23 April 2020

How the Spartan Race brand fights back against trademark norms: exclusive interview with general counsel Deanna Sheridan

Deanna Sheridan, general counsel at Spartan Race, tells WTR how she has maintained the brand's determined identity through a crisis that halted all of its events.

23 April 2020

The strategy behind 3M’s aggressive litigation approach against N95 price gougers

3M has filed four suits alleging trademark infringement against distributors of its N95 respirator masks. The cases may serve as an example of how brands can leverage an aggressive litigation strategy to send a message to the wider world.

16 April 2020

WTR Industry Awards 2020: the shortlist revealed

The WTR Industry Awards 2020 honour leading trademark teams and individuals across a range of sectors. Here we unveil the shortlist.

06 April 2020

Ferrari in pole position, Disney bounces back and WeChat breaks boundaries – Brand Finance Global 500 reveals world’s strongest brands

Continuing our sneak peek into the Brand Finance Global 500 analysis due to be published in the upcoming issue of WTR magazine, we take a closer look at the top 10 strongest brands of the past year.

02 April 2020

WTR Industry Awards: the 2020 shortlisted teams and individuals unveiled

WTR is pleased to reveal the shortlist for the 2020 WTR Industry Awards. Among the corporate teams featured on this year’s shortlist are those from Boardriders, Expedia, Harley-Davidson, Netflix, Samsung and Verizon.

01 April 2020

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