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WTR celebrates summer of sport with new Sports Brand Playbook

WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.

Defending Liverpool FC off the pitch: in-house insights on brand protection

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

Latest content

INTA report highlights brand commitment to CSR (when it has never mattered more)

INTA has published the Brands and CSR Survey Report, which builds up a picture of corporate social responsibility (CSR) activities in the trademark community, and comes at a time when brands have an increasingly critical role to play.

01 April 2020

From the WTR archive: interviews with trademark industry leaders

To kick off this new regular series looking back through our archive of world-class trademark content, we present five exclusive interviews with corporate brand leaders.

28 March 2020

Covid-19 emergency means the work of trademark counsel is more important than ever

In our latest opinion column, we consider how brands are responding to the covid-19 pandemic, and the important role that trademark professionals can play.

26 March 2020

Exclusive WTR benchmarking survey reveals increasing focus on diversity in-house, but law firms lag behind

WTR’s annual Global Trademark Benchmarking Survey demonstrates that diversity and inclusion programmes are now the norm at corporate level, but good intentions are no longer enough for law firms experiencing growing client demand for concrete policies.

24 March 2020

Brand management for a B2B company with a fan base: exclusive interview with Salesforce’s trademark team

Nestled within Salesforce is a tiny trademark team. WTR sat down with Kiran Belur and Kristin de la Vega to see how they manage the tech giant's portfolio.

17 March 2020

Why Intel is demanding more from its external law firms

The new Intel Rule demands above-average diversity from outside counsel and could pave the way for other major companies to follow suit.

03 March 2020

How intellectual property transformed the e-sports industry: interview with Fnatic’s Andrew Cooke

In a conversation with WTR, Andrew Cooke, general counsel of e-sports team Fnatic, reveals that an entire generation of e-sports athletes are waking up to the power of their IP as brands race to catch up with this rapidly evolving consumer market.

27 February 2020

Bringing sports and e-sports IP strategies together: interview with FIFA’s Daniel Zohny

WTR sat down with FIFA's Daniel Zohny at INTA's recent Europe conference 'Brands, Sports, and E-sports: A Brand ®evolution' to discuss how e-sports could radically change the work of sports IP professionals.

24 February 2020

From the NBA to INTA: exclusive interview with Ayala Deutsch

WTR sat down with Ayala Deutsch, executive vice president and deputy general counsel at NBA Properties and new INTA president, to talk about her plans for the future and how the association will address the challenges facing the trademark industry.

27 January 2020

Infringement and filings increase but budget no longer the primary concern, says new study

As trademark filing numbers increase globally, a new report by CompuMark provides data on a rise in infringement incidents that trademark professionals are experiencing. While these infringements are costly, budget does not currently top the list of concerns for in-house teams.

14 January 2020

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