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Topic: In-house operations

WTR celebrates summer of sport with new Sports Brand Playbook

WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.

Defending Liverpool FC off the pitch: in-house insights on brand protection

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

Latest content

Aggressive enforcement and broad filings: exclusive interview with Discovery’s in-house counsel

In an in-depth interview, David Modzeleski explains how Discovery Inc’s IP strategy is just as creative as the company’s TV show creation teams.

28 August 2020

Going toe to toe with Crocs’s copycat market: exclusive interview with Heike Bhonsle

WTR sits down with Bhonsle to discuss how she keeps 'love them or hate them' brand Crocs's counterfeit and prosecution needs in step.

20 August 2020

“Never relax your guard” and “tailor your strategy”: the biggest challenges facing brands and how to overcome them

In-house elite from this year’s WTR Global Leaders supplement share some of the most significant obstacles that they are facing – especially when it comes to counterfeiting – as well as how to win through.

18 August 2020

From classroom to boardroom: why practitioners must do more to raise IP awareness

Whether it is teaching children or engaging key stakeholders, there is still much work to be done in promoting IP issues. Trademark leaders explain how they are helping to spread the word through positive action and community engagement.

17 August 2020

How cross-collaboration helps Wells Fargo’s trademark team to repair reputational damage

Coordinating the trademark needs of any business always requires a keen sense of the inner workings of the company. WTR spoke to Wells Fargo's team on business integration.

14 August 2020

“Become business partners” and “prepare for the long game”: six tips for stakeholder buy-in and resource management

In-house elite from this year’s WTR Global Leaders supplement share their top suggestions for engaging other functions and pursuing enforcement with a finite budget.

03 August 2020

Managing a reduced budget through deprioritisation: insights from inside Facebook

Mike Yaghmai, head of brands and marketing legal at Facebook, explains how the team approaches budget management and prioritisation. Crucially, he also explores techniques to facilitate team and client buy-in.

13 July 2020

Diversity and inclusion: in-house perspectives and challenges

In-house counsel from a range of industries and jurisdictions provide their insight into the diversity landscape of the trademark world, reflecting on their personal experiences and offering further steps towards a truly inclusive working environment.

08 July 2020

A tech giant with a portfolio to match: exclusive interview with PayPal’s in-house counsel

Cliff Webb and Olga Stansell discuss how they've led PayPal’s lean two-person trademark and brand protection team in one of the world's fastest-moving companies.

06 July 2020

Amazon seeks to send message in legal collaboration with Maison Valentino

Amazon.com and Maison Valentino have launched a lawsuit against Kaitlyn Pan Group and Hao Pan, claiming that the defendants had launched a line of shoes that copy the look and design of the Valentino Garavani Rockstud shoes.

19 June 2020

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