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WTR celebrates summer of sport with new Sports Brand Playbook

WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.

Defending Liverpool FC off the pitch: in-house insights on brand protection

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

Latest content

A decade of excellence: top tips from award-winning in-house teams

Featured in WTR Special Report Q3 2023: Safeguarding style: an examination of brand protection in the fashion and luxury industry

04 October 2023

Nine tips to protect and enforce your brand: highlights from Brand Strategy Summit USA

Industry leaders share their insight on how to build and maintain a world-class brand at WTR’s high-end New York conference.

02 October 2023

The clock is ticking: nominate now for the 2024 Industry Awards and WTR 300 before it's too late

There's only a few weeks left to nominate candidates for the prestigious WTR Industry Awards 2024 and the forthcoming edition of WTR 300.

28 September 2023

AI challenges; lookalike trends; green brands – takeaways from HGF’s IP in Retail conference

HGF hosted its IP in Retail conference in Manchester this week, delving into the trademark and brand-related dilemmas confronting retailers amidst these trying economic times.

28 September 2023

Could generative AI replace IP roles?

HSF’s Giulia Maienza and Heather Newton ask the burning questions about generative AI in the IP space, addressing how it can be used by brand owners and law firms.

28 September 2023

How the Seiko Epson IP division directly supports commercial growth

A 200-strong IP division supports innovation and business growth at one of the world’s biggest printer technology companies.

14 September 2023

Nominate now to recognise the trademark industry’s leading lights

The nominations period is open for the prestigious WTR Industry Awards 2024 and the forthcoming edition of WTR 300: The World’s Leading Corporate Trademark Professionals.

06 September 2023

Why ASICS is looking beyond trademarks

ASICS IP lead Koji Shimomura reveals why a more holistic IP strategy is key to remaining competitive and combatting counterfeits in the sports industry.

04 September 2023

Award-winning in-housers answer four simple questions

Department heads at some of the world’s biggest brands reveal what it takes to build a winning IP strategy.

31 August 2023

2024 Industry Awards and WTR 300 nominations – now open

Don't miss out on the chance to honour the luminaries of the trademark industry.

23 August 2023

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