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Topic: In-house operations

WTR celebrates summer of sport with new Sports Brand Playbook

WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.

Defending Liverpool FC off the pitch: in-house insights on brand protection

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

Latest content

WTR's In-house Leader of the Year: Meta’s Austin Phillips

A look at the brand protection and broader community work that earned Austin Phillips, associate general counsel at Meta, this year's WTR In-house Leader of the Year Award.

21 August 2023

Work-life balance is improving, but team leaders cannot afford to get complacent

The latest WTR research points to continued improvements in the work-life balance of trademark professionals. But storm clouds could be gathering, making a continued focus on team wellbeing essential for corporate and law firm leaders.

19 August 2023

“Small but mighty”: Treasury Wine Estates’ China enforcement success story

WTR’s Food, Beverages and Tobacco Team of the Year reflects on the fruits of its labour.

18 August 2023

Brand consolidation, digitalisation and expansion: Škoda’s year in focus

We take a closer look at the projects keeping the automaker's award-winning IP team busy.

17 August 2023

“Staying nimble” helps Amazon.com team alter course

WTR's Software and Online Services Team of the Year keeps customers front of mind as it pivots to a “post-pandemic normal”.

16 August 2023

Workloads on the up as trademark operations bounce back – new WTR report now available

The latest WTR elite panel examines the increasingly challenging brand enforcement environment, with growing concerns about legislation and regulatory developments.

16 August 2023

Protecting Peppa Pig – the commercial thinking behind Entertainment One’s enforcement approach

Entertainment One's senior director of brand protection discusses the commercial thinking that underpins the company's approach to enforcement, including its high-profile Peppa Pig litigation work.

14 August 2023

Scaling up – how Zoom built a protection strategy to match its popularity

Zoom's lead counsel on trademark and copyright explains how the company managed to successfully scale up its brand protection strategy as the ZOOM mark became a household name worldwide.

11 August 2023

Success banks on being "bold, collaborative and strategic" at Standard Chartered

A corporate pivot to innovation at Standard Chartered needs IP support, says head of intellectual property Nigel King.

10 August 2023

Milking Mengniu’s IP portfolio for value

Chinese dairy company Mengniu weighs up the ingredients for an award-winning Asia-Pacific team.

09 August 2023

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