Organisation: International Olympic Committee

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

The economics of events such as the FIFA World cup and the Olympic Games are changing rapidly, as is their sponsorship. With vast sums changing corporate hands, Lorenzo Litta of BRANDIT analyses what IP lawyers need to do to stay ahead as the online environment continues to evolve.

27 October 2022

New research has revealed that intellectual property and licensing are among the most significant issues facing the rapidly growing e-sports industry.

13 January 2022

Jayne Durden, vice president, law firm strategy at Anaqua, reveals how the International Olympic Committee enforces the Olympic brand and what actions sponsors and advertisers should take through every stage of the Olympic cycle.

28 July 2021

The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections.

25 March 2020

This week, INTA hosted its annual European Conference in Madrid, Spain. WTR is on the ground to bring you the key insights from the second day of the event.

19 February 2020

This week, the INTA is hosting its annual European Conference in Madrid, Spain. WTR is on the ground and we present key learnings and insights from the first day of the event.

18 February 2020

The High Court of New Zealand has put an end to the dispute between the International Olympic Committee and Tempting Brands over the trademark PIERRE DE COUBERTIN.

22 November 2019

The Intellectual Property Office of New Zealand has dismissed the International Olympic Committee’s opposition to registration of the trademark PIERRE DE COUBERTIN, in stark contrast to the equivalent Australian opposition.

19 August 2019