Long read

Endorsements by well-known personalities are being embraced as a canny route to brand growth; HOUSE Attorney’s Melina Haralabopoulos and Frédéric Serra dig into why careful contracting is key to protecting both sides in such relationships.

17 March 2022

Confectionary giants have been doing battle on several fronts over unconventional trademarks ─ Joel Smith and Peter Elkin of Hogan Lovells dissect the biggest cases and offer clear and practical recommendations

10 March 2022

As brands emerge into the post-pandemic world, Brand Finance’s David Haigh provides a high-level view on a historic year and an informed perspective with which to confront an unpredictable future global landscape

03 March 2022

Gloria Niembro and Arturo Revilla of Chevez Ruiz Zamarripa tackle the most pressing issues about cannabis-product trademarks in Mexico, a market set to go stratospheric if a new law allowing recreational use is passed

24 February 2022

Coexistence agreements can be a key way to sidestep expensive trademark disputes, but they are not without risk. Arlene Arin Hahn, Erin Hanson and Alexander Reid of White & Case analyse what makes for a successful agreement – and the missteps to avoid

17 February 2022

Gowling’s Monique M Couture’s deep dive into six selected cases highlights themes that not only offer an overview of the trademark landscape in Canada, but also provide vital clues on how brand owners can best navigate it

10 February 2022

Dickinson Wright’s Alison Frey provides an IP perspective on how and why to rebrand so as prevent infringement and create a legally strong brand on which a successful company can be built

03 February 2022

Last year was an exciting one for trademarks in India, with the abolition of the IP Appellate Board signalling a sea change in how trademarks are treated. Shailendra Bhandare and Sourav Dan of Khaitan & Co give their on-the-ground take of a significant 12 months.

27 January 2022

After an unprecedented rise in fraud targeting users at the USPTO, we look back at a tempestuous year of scams and identify more actions that can be taken to protect users in the future.

20 January 2022

In-house leaders in a range of industries share their top tips on how to get the most out of available tools when budgets are tight.

13 January 2022

WTR sits down with USPTO Trademark Commissioner David Gooder to hear his perspective on the biggest changes that have taken place at the agency in 2021.

16 December 2021

Featured in Trademark register tracker

Our annual assessment of the US trademark landscape sheds light on the unexpected jump in filings, reveals the top filers and much more.

02 December 2021

To combat the tactics used by sophisticated online sellers, a number of brands have successfully implemented litigation programmes seeking asset restraints against multiple seller aliases in a single case.

25 November 2021

Image rights can attract valuations in the millions. However, reputation management and the correct ownership structure are key to building and maintaining value.

11 November 2021

The authorities and legislative bodies in China have been implementing a range of measures to tackle the rampant problem of bad-faith applications targeting third-party brands. However, for rights holders, the nuance is all important.

28 October 2021

Diversity officers at the top-ranking firms for LGBTQ+ equality unpick the fundamentals of an effective D&I strategy.

14 October 2021

INTA speaks exclusively to WTR about brand evaluation versus valuation and why it is so important for brand professionals to play an active role in the calculation process.

30 September 2021

Winterfeldt IP Group’s Brian Winterfeldt and David Rome prepare for the purge of ex parte cancellations in the United States by offering practical considerations and key strategies for brand owners and practitioners alike.

16 September 2021

Elyssa LeFevre Chayo of Firm Forward LLC sets out key ways to help IP law firms practice what they preach when it comes to strategic brand management.

09 September 2021

Featured in Community insights

WTR has polled a select group of corporate and law firm trademark professionals to gauge the extent to which the shift to online shopping during successive covid-19 lockdowns has led to a growing rise in trademark violations – and to dig deep into how those on the receiving end are fighting back.

02 September 2021