Organisation: Mattel

2024 WTR Industry Awards winners revealed

Among those honoured at this year's WTR Industry Awards were the trademark teams from adidas, Fanatics, Harley-Davidson, Jack Daniel’s and Yum! Brands.

22 May 2024

Ducati, video games and diversification in IP: WIPO report explores the drivers of innovation

New research highlights how intellectual property can be used to drive economic growth.

02 May 2024

Barbie brand value rises; Louis Vuitton launches NFT; Scotch Whisky Association celebrates raid – news digest

In our latest round-up, we look at World IP Day highlights, the ex-Netflix IP head launching a consultancy, and much more.

26 April 2024

USPTO year in review 2023: exclusive interview with trademark commissioner David Gooder

USPTO Trademark Commissioner David Gooder sits down with WTR to outline key developments and challenges at the agency over the past 12 months.

21 December 2023

Revealed: the world’s most active in-house prosecution teams

WTR data analysis uncovers the companies filing the highest number of trademarks in-house – and those filing the highest number across the globe.

20 December 2023

Settlements far more likely at New York Southern District court

Data shows a popular, challenger-friendly court with an unexpected top asserting party.

01 December 2023

“You can’t change DEI overnight”: the INTA Foundation’s long-term strategy to facilitate change

Brand professionals gathered for a Barbie-themed event in Houston last week to raise funds for the INTA Foundation. WTR sat down with some of the foundation’s board members to find out more about their mission.

24 November 2023

Starbucks’ NFT enforcement; IP office extinction warning; Barbie’s DEI mission: takeaways from 2023 INTA Leadership Meeting

Last week, over 1,600 brand professionals from 83 jurisdictions convened in Houston for what was the biggest Leadership Meeting in INTA history. WTR presents highlights direct from the Lone Star State.

20 November 2023

Barbie’s movie makeover: the story of an ever-evolving brand

How Mattel embraced brand diversity and elevated the legacy of America’s most famous doll.

09 November 2023

Hasbro versus Mattel: how best to keep consumers keen on core brands?

Hasbro and Mattel share broadly similar trademark protection strategies, Clarivate data shows. But a closer look at their annual financial reports reveals subtly different approaches to the future of the industry.

31 May 2023