Organisation: McDonald's

The General Court has pared back on the goods and services allowed under the BIG MAC trademark registration in this long-running dispute between McDonald’s and Supermac’s.

11 June 2024

McDonald’s has failed to provide evidence that its BIG MAC mark is used for more than just meat sandwiches, the EU General Court has ruled. The judgment is a “wake-up call” for owners of well-known marks, practitioners say.   

05 June 2024

In our latest round-up, we look at the most-valuable mining brand, Apple releasing the Apple Vision Pro in China without a registered trademark, and much more.

26 March 2024

In our latest round-up, we look at major cities heading to the metaverse, Tony’s Chocolonely being forced to change packaging, and much more.

27 February 2024

While use of BIG JACK was likely to lead consumers to draw a comparison with McDonald's BIG MAC, this alone did not demonstrate an intention to adopt the mark for the purpose of misleading consumers.

12 December 2023

In our latest round-up, we look at a warning over counterfeit ‘Wonka’ and ‘Prime’ bars, Ulmer and Greensfelder merging, and much more.

08 December 2023

Fast-food giant McDonald’s has failed to prevent the registration of the stylised mark MAC for retail and wholesale services relating to food and drink.

29 September 2023

The case highlights the importance of supplying sufficient and suitable evidence when defending a mark against a non-use revocation action before the EUIPO - even one as well known as BIG MAC.

02 February 2023

McDonald’s has won its second attempt to prove BIG MAC use before the EUIPO, but other brands should learn from its mistakes.

25 January 2023

McDonald’s may not be the only big brand forced to exit Kazakhstan due to Russia-related supply chain issues, Saturday’s opinion argues.

21 January 2023