Organisation: Mondelēz International - World Trademark Review

I’m Blue (Da Ba Dee): Oslo District Court recognises colour mark protection for chocolate

It is arguably the first time that a brand owner has successfully established and enforced a colour mark at this level.

01 July 2024

Acquisitions, partnerships and trademark fights: Grupo Bimbo’s year in focus

2022 was a busy year for WTR’s Latin America Team of the Year.

15 August 2023

Eggs, bunnies and bars – practical lessons for brands from a long line of chocolate disputes

Confectionary giants have been doing battle on several fronts over unconventional trademarks ─ Joel Smith and Peter Elkin of Hogan Lovells dissect the biggest cases and offer clear and practical recommendations

10 March 2022

“Severe marketing restrictions are catastrophic”: study reveals potential damage of marketing restrictions on leading brands

A major new study from Brand Finance has estimated that a global imposition of marketing restrictions across the alcohol, confectionery, savoury snacks and sugary drinks industries could result in a $521 billion loss to businesses.

29 June 2021

Corsearch acquires Incopro as industry M&A trend continues

Corsearch has announced the acquisition of online brand protection provider Incopro in the latest in a series of industry acquisitions by the company.

10 June 2021