Sleepless in Seattle

The International Trademark Association’s (INTA) annual meeting isstill the most important – and busiest – event in the trademarkcommunity’s calendar. This year the conference returned to Seattlefor the “greenest annual meeting” ever, as Katrina Burchell, head oftrademarks at Unilever and co-chair of the meeting, explained at theopening ceremony. “We live in a competitive world,” Burchell said.“Trademarks are key to winning that battle, so brands are jumpingon the environmental bandwagon.” INTA leapt on board too thisyear, with its special theme of corporate social responsibility. In thissection, WTR looks at some of the meeting’s many highlights, sonumerous that one delegate said she was “too busy to sleep!”.