Industry: Sports

Why ASICS is looking beyond trademarks

ASICS IP lead Koji Shimomura reveals why a more holistic IP strategy is key to remaining competitive and combatting counterfeits in the sports industry.

04 September 2023

Successful MLBPA trademark suit shines spotlight on priority of use and likelihood of confusion

In its ruling on MLBPA trademark oppositions made on behalf of New York Yankees star player Aaron Judge, the TTAB has analysed key factors establishing priority of use and employed the Dupont factors to assess the likelihood of confusion caused by the relevant marks.

11 May 2023

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