Organisation: Starbucks

In our latest round-up, we look at electric vehicle firms reaching an agreement on the LUCID GRAVITY mark, Shoppedia pledging “no more counterfeits”, and much more. 

02 July 2024

The WTR Brand Elite indices fell six points in April. This was accompanied by mixed performances across major stock markets.

03 June 2024

Featured in Brand trademark tracker

The WTR Brand Tracker series uses Corsearch data to shed light on the trademark strategies of 31 leading companies.

11 March 2024

In our latest round-up, we look at X removing the New York Times verification badge without explanation, a Reebok dispute proceeding to trial, and much more.

24 October 2023

Starbucks' director, managing corporate counsel, intellectual property reflects on the team's recent win obtaining well-known status for FRAPPUCCINO in Mexico.

19 October 2023

Data analysis reveals the companies with the largest trademark portfolios in the Association of Southeast Asian Nations – and evolving trends among the most active filers.

16 October 2023

Department heads at some of the world’s biggest brands reveal what it takes to build a winning IP strategy.

31 August 2023

Why Starbucks' successes saw the trademark department crowned Retail Team of the Year at the 2023 WTR Industry Awards.

02 August 2023

Featured in Stock market performance

The WTR Brand Elite rose seven points through June, hitting its highest value since 1 February 2022.

18 July 2023

In this week’s Saturday opinion, two major brand owners offer their advice for establishing IP operations in Asia – and the pitfalls to avoid.

08 July 2023