Organisation: Tencent

Esports and in-video game ads: unlocking value for brands and platforms

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Crowdsourcing enforcement leads: Weixin report outlines enhancements to brand protection progamme 

Tencent has released its 2023 Weixin brand protection platform report. WTR sat down with Danny Marti, head of global public policy at Tencent, to get the inside track on current and future focuses.

17 April 2024

Brand Tracker: September-December 2023

Featured in Brand trademark tracker

The WTR Brand Tracker series uses Corsearch data to shed light on the trademark strategies of 31 leading companies.

11 March 2024

USTR Notorious Markets List reveals notable absences

AliExpress has been dropped from the USTR Notorious Markets List this year, but social media platforms remain glaringly absent.

31 January 2024

WeChat reputation triumphs against tough economic conditions

The popular messaging service has been crowned the world’s strongest brand despite a drop in value this year, as Chinese brands come to dominate the top of the rankings.

19 January 2024

Revealed: the world’s most active in-house prosecution teams

WTR data analysis uncovers the companies filing the highest number of trademarks in-house – and those filing the highest number across the globe.

20 December 2023

Revealed: media industry’s leading law firm representatives

WTR data analysis uncovers the law firms responsible for protecting the world’s most valuable media brands.

16 November 2023

The X files: register data reveals extent of Musk’s competition for new Twitter brand

Analysis of global register data reveals thousands of pre-existing X marks, including some owned by major tech rivals.

01 August 2023

Revealed: the biggest portfolios in Asia-Pacific

We scrutinise the data to reveal the 50 companies with the largest portfolios in five major jurisdictions.

13 July 2023

How to expand your IP team to Asia

In this week’s Saturday opinion, two major brand owners offer their advice for establishing IP operations in Asia – and the pitfalls to avoid.

08 July 2023

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