The fundamentals of brand valuation and evaluation – key concepts and issues
Brian M Daniel, vice president of Charles River Associates, provides a useful overview of these, as well as the two ISO standards governing the space.
To read more
Register for free for limited access
Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Register now
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Subscribe now
Already have access? Login below
