Organisation: WeChat

Roundtable: brand protection programmes on major platforms

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

Navigating China’s social media landscape: issues and best practices for brand protection

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

Crowdsourcing enforcement leads: Weixin report outlines enhancements to brand protection progamme

Tencent has released its 2023 Weixin brand protection platform report. WTR sat down with Danny Marti, head of global public policy at Tencent, to get the inside track on current and future focuses.

17 April 2024

Abusing IP rights to harass genuine rights holder held to constitute unfair competition

A key point in this case was that the plaintiff successfully demonstrated that the defendants’ various actions constituted a pattern of unfair competition.

02 April 2024

Use it or lose it: increasing risk of non-use cancellation in China

Rouse’s Laura Zhao explores the changes in practice that have prompted the recent rise in non-use cancellations and proposes an evidence-gathering process for registrants.

12 March 2024

Microsoft could boost brand value by billions through improved ESG marketing, Brand Finance estimates

Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.

05 March 2024

Social media in China: what brand owners need to know

In the inaugural edition of an exclusive new series on domestic social media platforms, we highlight four platforms to monitor in China.

27 February 2024

Supreme Court awards New Balance Rmb30 million in damages in dispute with infringer

The court increased the amount of damages awarded in the first instance from Rmb5 million to just over Rmb30 million - a rarely seen amount in IP litigation in China.

01 February 2024

USTR Notorious Markets List reveals notable absences

AliExpress has been dropped from the USTR Notorious Markets List this year, but social media platforms remain glaringly absent.

31 January 2024

WeChat reputation triumphs against tough economic conditions

The popular messaging service has been crowned the world’s strongest brand despite a drop in value this year, as Chinese brands come to dominate the top of the rankings.

19 January 2024