WTR 17

WTR 17

WTR 17

Impact of economic downturn on brand value

In March 2008 brand valuation consultancy
BrandFinance® published its BrandFinance 500
survey, which ranks the world’s most valuable brands.
As a result of the turmoil in the world economy
BrandFinance updated the results in September 2008,
revealing a significant decline in brand values

David Haigh
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Features

France in flux

The French market for trademark services could be set for a radical overhaul in the very near future. Practitioners and brand owners await the developments with interest

Entrepreneur tug of war

For decadesEntrepreneur Magazine has been fightingthe allegations of small businesses, multinationals andaggressive critics that its trademarks are generic andinvalid. The magazine's spat with Ernst & Young sets the stakes higher than ever before. WTR investigates

The problem with purple

The Cadbury group has been trying to obtain exclusive rights in a shade of purple for chocolate in Australia since 1998

The danger of developing a two-tier system

A decision of the European Court of First Instance notto apply Article 6 ter of the Paris Convention to servicemarks is proving controversial. If upheld on appeal,the decision will open the door to the registration ofnational emblems as part of service marks is proving controversial. If upheld on appeal, the decision will open the door to the registration of national emblems as part of service marks something that is prohibited for trademarks.

The challenges of the post-dot age

The proposed launch of new generic top-leveldomains in 2009 is likely to cause an unprecedentedshake-up to the domain name system. It willinevitably cause a considerable burden on rightsowners who will need to reconsider their onlinestrategies carefully

Protection of well-known marks after Intel

With its Intel ruling, the ECJ has attempted to clarifydilution law in Europe. However, the decision has beenseen as a blow to the owners of 'superbrands' and appears to favour the common law approach of requiring claimants to prove actual or likely damage

Overcoming Canada's registration hurdle

Non-Canadians may obtain a registration in Canada based on a corresponding registration in the country of origin. However, such applicants should be aware that the registration in the country of origin must be accompanied by use

The trademark experts' experts

WTR spoke to a number of leading practitioners in France to find out who they rated as the best in the trademark law business. Here are the names that were mentioned most

Country correspondent

Internet issues

Keyword advertising, gripe sites andphishing can all infringe IP rights. Suchactivities generally trigger liability underunfair competition law in Romania andrequire detailed enforcement strategies

Internet issues

As the Internet offers increasingopportunities for wrong-doing to scammers,counterfeiters and other infringers in theonline environment, this article reviewssome of the recourses available and bestpractices for brand owners

Internet issues

China is already home to the highestnumber of internet users in the world.Online trademark infringement is agrowing concern and recent cases suggestthat the onus for policing rights falls onbrand owners.

Internet issues

The liability of online auction websiteoperators and search engines are amongthe most controversial and mostimportant issues in relation to trademarksonline. So far, the Brazilian courts havenot considered either in much detail.

Internet issues

No keyword advertising case has reachedthe Canadian courts yet. However, adecision on ‘use requirements’ andvarious metatags decisions giveindications of how the courts mayapproach keyword advertising cases

Internet issues

Because of the difficulties in identifyingthe perpetrators of many acts of onlineinfringement, IP rights holdersincreasingly turn to internet serviceproviders for redress. However, the Spanishcourts have so far interpreted narrowly theEU provisions on providers’ liability

Internet issues

Due to a lack of legal framework,trademark owners find it difficult toenforce their rights on the Internet – inparticular, on online auction platforms.However, self-regulation codes have beendeveloped in order to tackle this issue

Internet issues

The law relating to online infringementcontinues to develop rapidly in Benelux.Among other things, trademark ownersmust familiarize themselves with thelatest rulings on the liability of internetservice providers

Internet issues

Under the Electronic Commerce Act, aninternet service provider is not liable forthe information that it stores unless it hasactual knowledge of the illicit nature ofsuch information. So far, no courtdecision has addressed the issue of theliability of service providers

Internet issues

The Indian courts have had to address manylegal issues arising from the development ofthe Internet – from passing off to phishing,metatagging and jurisdictional matters

Internet issues

Italian courts are still divided over thecriteria to use to establish jurisdictionover infringement occurring online

Internet issues

Contextual online advertising is bigbusiness in Russia, much of it potentiallyinfringing. A lack of clear law in this areamakes enforcing trademark rightsalmost impossible

Internet issues

Issues once hotly debated, such asmetatagging, have now been settled inGermany. However, new practices, inparticular keyword advertising and theliability of online auction platforms, stillgive rise to conflicting court decisions

Internet issues

Jurisdiction is probably one of the mostimportant legal matters raised since thelaunch of the Internet. A Jerusalem court hasconsidered this issue in detail and has ruled,among other things, that a decision from aforeign court can be enforced in Israel.

Columns

Trademark managementThe lowdown on trademarks in an insolvency

Trademarks are important to the value of an insolvent business. The business may prove more valuable if split and, if so, its trademarks will be divested separately. This may give rise to practical and legal problems

Counterfeiting perspectivesINTERPOL’s role in the global fight against counterfeiting

Anti-counterfeiting and piracy operations carried out by INTERPOL in various parts of the world have been extremely successful. The INTERPOL IP Rights Programme became truly global when it was deployed in Africa in 2008

The view onlineThe pitfalls of the revised '.cn' DRP

Nearly three years after the rules governing '.cn' domain name disputes were amended, there appears to have been no significant drop in the number of decisions favourable to complainants. Enforcement of these decisions is another matter entirely–

Roundtable

Ads, marks and avoiding trouble

Practitioners from the United States and Europe discuss the trademark issues involved in advertising

News

CFI keeps Anheuser-Busch in Czech with latest BUD ruling

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