Work Area: Brand management

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Esports: who are the biggest brands and where are they filing?

Data analysis reveals that individual esports games and teams have different approaches to trademark protection, with particular standout filers.

15 July 2024

WTR celebrates summer of sport with new Sports Brand Playbook

WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.

15 July 2024

Defending Liverpool FC off the pitch: in-house insights on brand protection

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Personality and broadcasting: a creative approach to rights in China

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Esports and in-video game ads: unlocking value for brands and platforms

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

From the archive: protecting the Olympic brand

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Premier League: the portfolios of football’s biggest clubs and players

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

F1 driver portfolios: examined

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Esports: top 10 brands and their filing activity

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

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