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WTR celebrates summer of sport with new Sports Brand Playbook

WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.

Defending Liverpool FC off the pitch: in-house insights on brand protection

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

Latest content

Premier League: the portfolios of football’s biggest clubs and players

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

F1 driver portfolios: examined

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Esports: top 10 brands and their filing activity

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Gender disparity in portfolios of highest-paid sports stars

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Safeguarding the house: strategic protection for betting brands in a global arena

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

World’s most valuable sports brands – from NFL to IPL

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Attorney impersonation on the rise: how legal professionals can protect themselves from fraud

We reveal the proactive steps that legal professionals can take to protect themselves from online impersonation.

06 July 2024

Football’s favourite filing agents: the law firms protecting the beautiful game

WTR data analysis reveals the law firms filing trademarks for the world’s most valuable football team brands.

04 July 2024

AI remains key as tech brand stock values soar: WTR Brand Elite analysis

Apple was the standout stock market performer through May, with technology brands posting strong results.

02 July 2024

Meet the IP Hall of Fame inductees of 2024 – Jenni Lukander

Nokia Technologies president Jenni Lukander reflects on her approach to team leadership and the advice she would give to young IP professionals.

26 June 2024

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