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WTR celebrates summer of sport with new Sports Brand Playbook

WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.

Defending Liverpool FC off the pitch: in-house insights on brand protection

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

Latest content

Sanofi’s collegiate approach to combatting genericism

Representatives from global healthcare company Sanofi speak to WTR about their recent efforts to protect the company's NANOBODY trademark from genericism.

05 February 2024

New INTA report on IP communication offers practical guide and starting point for change, says past president

Zeeger Vink discusses the value of INTA’s presidential task force report on IP reporting for brands.

02 February 2024

A year in trademarks at Verizon: fighting an unprecedented increase in cybersquatting and scams

WTR sits down with Patrick Flaherty, senior managing associate general counsel, intellectual property law and policy group, at Verizon, to reflect on an award-winning year and why brand owners need to make use of ICANN’s Registration Data Request Service.

02 January 2024

What brands need from their partners in the courtroom

In-house experts offer their perspectives on what makes for a perfect partnership with litigation firms.

30 November 2023

How to protect your brand from opportunists this holiday season

Seasonal sales make online shopping channels a hotbed for infringement and brand impersonation this time of year. Here’s how to get ahead.

21 November 2023

How to defend against non-use cancellation attacks

Against the background of evolving non-cancellation legislation, rights holders can increase their chances of a successful defence by applying certain strategies throughout the process.

16 November 2023

Seven brand protection tactics from China strategy summit

Hidden links, the infringer mindset and The Art of War are among the talking points at WTR’s annual Brand Strategy China event.

16 November 2023

Five minutes with… Starbucks

Starbucks' director, managing corporate counsel, intellectual property reflects on the team's recent win obtaining well-known status for FRAPPUCCINO in Mexico.

19 October 2023

How do your fees compare? AIPLA economic report uncovers evolving trademark costs

A survey by the American Intellectual Property Law Association reveals the latest trends in corporate budgets, IP spend and law firm billing.

17 October 2023

A 360-degree approach: why fashion brands are relying on more than just trademarks

Featured in WTR Special Report Q3 2023: Safeguarding style: an examination of brand protection in the fashion and luxury industry

04 October 2023

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