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WTR celebrates summer of sport with new Sports Brand Playbook
WTR celebrates summer of sport with new Sports Brand Playbook

WTR’s brand-new Special Report is an essential guide to championing winning brands on and off the playing field.

Defending Liverpool FC off the pitch: in-house insights on brand protection
Defending Liverpool FC off the pitch: in-house insights on brand protection

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma
The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

Latest content

Using social media to spread IP legal messages

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

Inside WWE’s social media strategy: protecting one of the world’s most-followed sports brands

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

Crisis management on social media

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

Christian Louboutin’s strategy for pursuing social media counterfeiters

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

From in-house leadership to private practice: former AB InBev, FIFA veterans share advice for navigating career change

Two former in-house leaders from AB InBev and FIFA talk to WTR about their recent moves to law firm practices – including what spurred such significant career changes.

04 April 2024

How generative AI has already upended the trademark industry

This week’s Saturday opinion column argues that practitioners need to be considering use cases for generative AI or risk falling behind.

30 March 2024

How to pool resources to stamp out IP crime: advice from the frontline

The UKIPO, PIPCU, brand owners and law firm leaders explain how rights holders can work with government, the Police, consumers and fellow brand owners in the fight against infringement, at this year’s WTR Live: Brand Strategy Summit Europe.

15 March 2024

Don't miss out: help us choose this year’s IP Hall of Fame inductees

WTR and IAM are looking for the icons of the industry to induct into the IP Hall of Fame. As part of our research process, we need your nominations.

29 February 2024

Yili Group VP reveals how IP strategy ensures smooth business operations

Vice president Zhanyou Zhu explains the principles behind the IP strategy at China’s biggest dairy company.

23 February 2024

How an IP head built a culture of female empowerment – starting with a high tea

In this week’s Saturday opinion column, Nutromics' head of intellectual property recalls the event that marked the beginning of a unique women's initiative, and argues that female leaders who are vulnerable can be the best mentors.

17 February 2024

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