Work Area: Brand management

Latest content

Coming soon: new IP registration for electronic games in Brazil

Brand owners await further clarification on a new form of IP protection encompassing both games programming and hardware.

10 June 2024

Blocking websites in the UAE: deep-dive on new initiatives to tackle online infringement

In this guest post, experts look at the evolving issue of online piracy in the UAE, and what rights holders need to know about the new initiatives recently implemented to combat the problem. 

10 June 2024

More descriptions accepted for addition into IPOS classification database for suggested goods and services

Brand owners are encouraged to consider specification items that may be of interest and make submissions to protect their rights.

07 June 2024

“Firmly committed to opposing infringement” – Hoobuy distances itself from Pandabuy in exclusive interview

In an interview, a Hoobuy representative reveals it has launched a brand-blocking mechanism within its search function featuring more than 8,000 blocked keywords. 

06 June 2024

Starbucks bets on brand as company looks to future: WTR Brand Elite analysis

The WTR Brand Elite indices fell six points in April. This was accompanied by mixed performances across major stock markets.

03 June 2024

How to apply IP principles to personal branding

WTR speaks to Ling Yah Wong, host and producer of the So This Is My Why podcast, about the transferable skills and knowledge that she gained from a career in intellectual property.

29 May 2024

Time is running out: share your insights for the new Global IP Benchmarking Survey

With the clock ticking, we urge all IP professionals to contribute to the inaugural collaboration between WTR and IAM – the Global IP Benchmarking Survey.

27 May 2024

How secondary markets fight counterfeiters: exclusive interview with StockX

The leading secondary market in new sneakers and streetwear tells WTR how it builds relationships with brands and what is next in its fight against counterfeits.

23 May 2024

Zombies, AI, copyright and patents? – INTA 2024 day three report

The WTR editorial team present their highlights from the final day at the INTA Annual Meeting 2024.

22 May 2024

Manchester United regains global trademark crown, as Mbappé, Bellingham and Haaland expand brand portfolios

Manchester United owns the biggest trademark portfolio in world football, followed by league rival Tottenham Hotspur and Spanish giant FC Barcelona, new research from WTR reveals.

21 May 2024

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