Work Area: Brand management

Latest content

Gender disparity in portfolios of highest-paid sports stars

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Famous sports personalities before EU courts: some you win, some you lose

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Sports and the metaverse: protecting trademarks in a virtual universe

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

NIL in college athletics: a 2024 update

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Safeguarding the house: strategic protection for betting brands in a global arena

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Saudi Arabia: brand protection considerations in the rising global sports hub

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

World’s most valuable sports brands – from NFL to IPL

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Brands show some Pride… and conviction

Our latest opinion column asks why brand owners scaled down their messaging in support of Pride Month this year, and explains why companies that are not genuinely committed to supporting LGBTQ+ inclusion risk falling out of favour with a wider array of consumers than they might think.

13 July 2024

MuleBuy emerges as leading Chinese shopping agent after Pandabuy raid and Hoobuy complaints

Weeks after a massive raid at Pandabuy warehouses in China, new Chinese shopping agents are looking to become the go-to place for sending counterfeit goods.

11 July 2024

Opposition window closes on first applications published under new Myanmar Trademark Law

The Myanmar IPD has reached a significant milestone in the implementation of the new law, but trademark owners and practitioners now shoulder full responsibility for monitoring the office’s publications of applications for potential conflicts.

11 July 2024

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