Anti-counterfeiting and Online Brand Enforcement: Global Guide 2022

Introduction

• Counterfeiting and piracy – the global impact
• Creating a global anti-counterfeiting network

Industry insight

• Policing and Takedown Strategies for Rogue Websites
• Creating a cost-effective domain name watching programme
• Going phishing: countering fraudulent campaigns
• Importance of online brand enforcement increases
• Developing a multiplatform approach to counterfeiting

Country chapters

• Brazil: new National Plan to Combat Piracy is encouraging news for rights holders
• Canada: anti-counterfeiting driven by strong rights holder engagement
• China: Customs ups its game as counterfeiting continues to grow
• Germany: preventive measures should be tailored to the market in which the rights holder operates
• Greece: sea ports remain a key route for counterfeits
• India: counterfeiting remains a serious concern in both physical and online markets
• Israel: raids can be a useful tool but questions remain over where seized goods should be stored
• Mexico: supporting and educating Customs can be key for brand owners
• Romania: non EU borders add to Customs' workload
• South Africa: shared borders and transshipments make it challenging to halt the flow of fakes
• Turkey: registration with Customs is a powerful option for brand owners
• United States: multi-pronged approach is needed to tackle counterfeiters online

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