WTR 03

WTR 03

WTR 03

FIFA’s trademark tactics

The 2006 World Cup saw FIFA’s income from corporate
sponsors and licensees rise to unprecedented levels.
FIFA took various steps to keep the exclusive IP rights
of its sponsors secure, but although these measures
were largely successful, many felt that FIFA’s tactics
bordered on the draconian

Download

Features

OHIM and the CTM – the practitioner’s perspective

As the CTM celebrates its 10th anniversary, practitionersbelieve that it has been a success. However, that does notmean there is not room for improvement

Reflecting on the CTM

One of the founding fathers of the CTM system giveshis views on how the system came to be and its first10 years of existence

Nestlé’s winning formula for brand management

‘Enormous’ hardly begins to describe the trademarkportfolio of the world’s largest food and drink company– and the workload involved in managing it. But whenit comes to finding the best solutions to protect thesevery valuable assets, Nestlé has found that what worksbest for it is looking for the answers in-house

Dealing with abusive company name registrations

The public perception of what a business name, domainname and trademark respectively confer on the owneror registrant is becoming increasingly blurred. This hasopened fertile ground for infringers. For instance, thereis a growing trend in Hong Kong in the incorporation ofcompany names that embody famous marks

Finding its feet: 10 years of OHIM practice

Created out of a void, the pan-European system oftrademark registrations run by OHIM has exceededall expectations in the numbers of applications filedas well as in the way it has impacted on trademarkowners’ protection strategies in Europe

OHIM and the CTM – the in-house perspective

To mark the 10th anniversary of the CTM, WorldTrademark Review spoke to in-house counsel at threecompanies that are among the highest filers of CTMsto hear their views on OHIM’s performance so far

Shaping trademark case law for Europe

In the 10 years since the launch of the CTM system,the EU courts and the Boards of Appeal have producedan impressive body of case law covering areas such asregistration, use, validity and enforcement

Pacific Brands leaves sub-licences in an ocean of uncertainty

Transferring licences and sub-licences and assigningthe associated rights is all part and parcel of thetrademark game. However, according to one wellrespectedcommentator, a decision by an Australianappeal court may have changed the rules

Columns

Trademark managementThe changing face of trademark management

Technical and legal changes to trademarkregistration allow trademark professionalsto move away from the administrativeaspects of portfolio management andfocus on the role of trademarks in thebusiness. This changing role calls for fullydedicated trademark professionals and abudget to match

Counterfeiting perspectivesThe positive side of fakes

Everyone thinks that counterfeitingand other forms of IP crime are alwaysdamaging, right? Well, no actually

The view onlineWikipedia – A valid source for trademark matters?

A legal storm is brewing over the use ofWikipedia, the online encyclopaedia, as avalid source in trademark decisions, as wellas general legal matters. While Wikipediahas been cited by numerous US federal courtopinions in the last year and in three recentdecisions of the USPTO Trademark Trial andAppeal Board, is it acceptable to use a sourcethat is a moving target, changeable byalmost anyone at almost any time?

Brands from the frontlineMarks in the media

Brand protection in the media industrycomes with its own set of challenges.Conducting programme name clearanceunder time pressure and making guesses asto the likely lifespan of a programme whendeciding priorities for trademark protectionare two of the problems the in-house mediatrademark lawyer will encounter

Roundtable

The Latin perspective

Countries in Latin America are of increasing importance to trademarkowners. In this roundtable, practitioners from four of the region’s mostimportant jurisdictions discuss the latest developments

News

News

Unlock unlimited access to all WTR content