General Court: evidence of distinctiveness not relevant in assessing absolute ground of refusal of 3D shape under Article 7(1)(e)
Shutterstock/Marian Weyo
European Union
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A recent judgment of the General Court provides guidance on how to interpret Article 7(1)(e) of the EU Trademark Regulation and the relevance of evidence claimed to demonstrate that the relevant public perceives a 3D shape as a trademark.
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