Introduction

Welcome to the 2024 edition of WTR 1000: The World’s Leading Trademark Professionals.

The WTR 1000, which focuses exclusively on trademark practices and practitioners, has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

To arrive at the results, WTR undertook an exhaustive qualitative research project to identify the firms and individuals that are deemed outstanding in this critical area of practice. When identifying the leading firms, factors such as depth of expertise, market presence and the level of work on which they are typically instructed were all taken into account, alongside positive peer and client feedback.

Alongside the editorial, you will find profiles of some of the firms and individuals featured in the WTR 1000 listings. All of those selected for inclusion in the WTR 1000 were offered the opportunity to publish a profile for a fee. It is important to stress that inclusion in the editorial is not linked to this – the research was conducted entirely independently of any commercial considerations. All firms and individuals ranked in the publication are included because the market told us that they should be and they presented compelling evidence of their trademark expertise.

With publication of this edition now complete, our attention will turn to the research process for 2025. If you have any feedback on this year’s findings or wish to participate in our research, please contact Sophie Storrs at [email protected].