Topic: Anti-counterfeiting

Latest content

Hong Kong: How customs is boosting enforcement

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

As Hong Kong is a strategic hub for shipping counterfeit goods, rights holders must be vigilant when it comes to policing the market for infringement. Open communication with customs is proving the most efficient way to safeguard their brand against counterfeiters, as operations at the border are renowned for their efficiency. 

28 June 2024

Breaking the bottleneck: Brazil launches new functionality to combat counterfeiting

In an exclusive interview with WTR, the manager of Brazil's anti-counterfeiting directory, Elton Ferreira Barbosa, reveals what foreign brand owners need to know about the latest improvements to the directory.

24 June 2024

EU Council adopts approach to Green Claims Directive; DMCA exemptions subject to review – legislation and policy watch (June 2024)

WTR’s monthly column tracks trademark and related policy developments, including the progress of major bills, from around the world.

24 June 2024

Experts insist on collaboration and education as e-commerce and advanced tech threaten brand protection

Trademark professionals from this year’s Anti-counterfeiting and Online Brand Enforcement Guide reveal the greatest threats to brands when it comes to counterfeit goods, and guidance on how to mitigate these.

24 June 2024

United States: How a multi-pronged legislative approach is curbing the online trade in fakes

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

The Lanham Act and Trademark Counterfeiting Act work hand in hand to boost anti-counterfeiting enforcement, protecting rights holders and legitimate suppliers against a rising tide of infringement. Counterfeiters may be subject to criminal prosecution by state or federal law enforcement agencies, which provide various penalties for offenders.

24 June 2024

How to scale anti-counterfeiting to thousands of cases annually

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

IP crime amounts to 2.5% of world trade, and the rise of online marketplaces has only made it easier for unauthorised sellers to profit from counterfeit goods. A mass targeted enforcement trial in Türkiye has proven effective at resolving cases quickly, but it remains to be seen whether this strategy could be implemented in other jurisdictions. 

24 June 2024

Canada: Burden falls on brand owners and customs in the fight against counterfeiters

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

While the Request for Assistance programme with Canadian border enforcement can provide crucial information when pursuing remedies, the lack of a singular legislation governing the extent to which a counterfeiter is in violation of the law – and the potential recourse available – is a major problem for rights holders. As a result, it is often up to them to police the market in collaboration with customs. 

24 June 2024

Responding to online counterfeiters within the context of social media in China

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

While China’s E-Commerce Law has clarified platform and e-commerce operators’ legal obligations in the fight against counterfeiting, how to determine whether these responsibilities are being fulfilled remains unclear. Therefore, rights holders must be proactive in monitoring potential infringers to prevent them capitalising on their brand image.

24 June 2024

Brazil: Market growth pushes anti-counterfeiting efforts up the agenda

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

Brazil’s economic success is being overshadowed by a boom in the number of infringing goods. Despite the sale of counterfeit products presenting sizeable challenges – particularly online – Brazil has demonstrated remarkable advancements in targeting product piracy.

24 June 2024

Greece: Collaboration and enforcement actions needed to handle surge in digital and offline fakes

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

Greece remains a popular hub for counterfeit goods entering mainland Europe, posing risks to public health and brand reputation. Additional pressure from the rise of digital marketplaces warrants more attention from enforcement authorities and better collaboration with rights holders to curb the uptick in infringing products, on and offline. 

24 June 2024

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