Opinion

The latest WTR research points to continued improvements in the work-life balance of trademark professionals. But storm clouds could be gathering, making a continued focus on team wellbeing essential for corporate and law firm leaders.

19 August 2023

This week’s Saturday opinion considers bills being proposed in South Korea to increase the responsibility and liability of e-commerce platforms in combatting counterfeiting.

12 August 2023

Data from UK law enforcement authorities suggests that brand owners cannot afford to divert too much attention from offline networks, argues Saturday's opinion column.

05 August 2023

Smaller law firms stand to benefit the most from AI translation tools, but the current technology may not be worth the risk, argues this week’s Saturday opinion column.

29 July 2023

Better sustainability messaging could be the key to unlocking millions – if not billions – of dollars in brand value.

22 July 2023

A multifaceted approach to constructing and managing portfolios by pairing IP with sustainability at key touchpoints is fast becoming a necessity.

19 July 2023

In this week’s Saturday opinion, two major brand owners offer their advice for establishing IP operations in Asia – and the pitfalls to avoid.

08 July 2023

Robert Reading, director of government and content strategy at Clarivate, weighs in on why the recent surge of 'random letter trademarks' at the USPTO might be more harmful than it seems.

24 June 2023

CITMA president Rachel Wilkinson-Duffy takes aim at what she considers the UK system’s biggest flaw, in this week’s Saturday opinion column.

17 June 2023

While many companies are grappling with stagnant budgets, half of law firms have increased trademark work rates, WTR research reveals. Our Saturday opinion considers the implications.

10 June 2023

WTR’s benchmarking survey reveals that mental health remains a major concern for corporate teams, and companies need to act fast.

03 June 2023

Brand owners in smaller sectors cannot rely on a lack of competition to guarantee consumer loyalty. Investing in brand reputation early is vital to long-term success, argues this week’s Saturday opinion.

27 May 2023

Christopher Parent, lead trademark counsel at Johnson Controls, offers a uniquely personal reflection on the nature of names, brands and what they mean to us, in this week’s Saturday opinion piece.

13 May 2023

The continued negative impact of a partnership that dissolved six months ago illustrates the long-term headache that high-profile brand collaborations can cause when they go awry.

06 May 2023

This year’s World IP Day is set to be used as the launching pad for an announcement that has been the subject of intense debate and lobbying in the patent community.

22 April 2023

This week’s Saturday opinion piece considers how foreign law firms could approach the Indian market now that it is opening up - with history elsewhere offering vital clues on what the landscape could look like.

15 April 2023

This week’s opinion gives the other side of the argument in response to claims that US litigation actions targeting multiple online counterfeit sellers exploit legal loopholes to the detriment of the system.

01 April 2023

This week Mars CEO Poul Weihrauch hit out at “nonsense” criticism of corporate ESG efforts, highlighting the commercial benefits of value-based actions.

25 March 2023

In the next five to 10 years, if advanced AI tools become more widespread, a court could hold that reverse-image search tools must be used not only to monitor and take down infringing content, but to prevent it as well.

11 March 2023

There may be more to falling filings than meets the eye, meaning that 2023 will be an important indicator of future trademark demand.

04 March 2023