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Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

Special Report 2021 Q2: Inside in-house operations - how to build world-class trademark functions and portfolios

Exclusive data on the biggest portfolio holders in China, Europe and the United States, and thought leadership on how to build world class trademark functions

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Articles

Foreword

Executive summary

Building brand portfolios – an introduction

The US Trademark 50

The Europe Trademark 50

The China Trademark 50

Brand building in the cannabis industry

Structuring trademark operations – an introduction

Doing more with less: the new sustained reality facing corporate trademark professionals

From the WTR archive: how Ford’s brand protection team became a profit centre with 300% ROI